How Big is Google’s Mobile-Friendly Update?

Untitled designGoogle’s Zineb Ait Bahajji from the Webmaster Trends team was quoted as saying at SMX Munich that the upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda and Penguin update did.

Google did say when they announced the mobile-friendly ranking algorithm that this would have a “significant impact” on the mobile search results. This is the key, it is only impacting the mobile results and even so, it will have more of an impact than Panda or Penguin.

Zineb from Google did not specifically release a percentage of queries impacted. It is also believes that about 50% of all searches done on Google are on mobile devices.

The big takeaway from this is that if your site is not mobile-friendly, get to work now on it. If more than 40% of your traffic from Google comes from mobile devices, it sounds like if you are not mobile-friendly that virtually all of that traffic from mobile is at huge risk.

I also noticed that most of the top 10 mobile search results are Local listings or Informative websites. This makes it even more important to have proper local listings for your business on top local directories and review sites.

The Impact 8 Kids Will Have On Your Life

On January 27th of this year my son Bronx was born, making me a proud father of eight. My marketing team made me the following fun infographic and presented it to me as a congratulations. It was very cool of them.

I thought it would be fun to share here on my blog. Below is the image, and here is PDF.

8Kids_infographic

Quick Tips for Increasing Referral Traffic

referralsReferral traffic is traffic that comes from other sources to your website rather than direct sources. It’s the traffic that comes from your efforts to widen your audience. Here are a few tips to help you get more referral traffic.

Guest Blogging 

Guest blogging is a great way to attract new people to your site. This is where you write a blog and submit it to another blog. They post it on their site and their readers get a taste of your content offerings, and then click your link to find out more.

In the past, marketers obsessed over page rank, trying to publish their blog posts on blogs with high readership. Of course, playing the numbers game means there’s a higher chance of traffic to your site. But also look for kindred spirit blogs, where like-minded people spend time. A small audience that’s highly targeted to your offering will bring great results as well (plus it’s easier to get your content published on a guest blog).

Tools to Help You Get a Leg up 

There are many tools out there that help you get more leverage out of your online content. One useful tool is Triberr, a blog amplification and sharing platform. You upload your blog to its feed and Triberr shares it with other bloggers, and vice versa. JustRetweet and Viral Content Buzz are two similar services that help you leverage social media shares in a similar way.

Social Media and Social Bookmarking

Social media sites like Facebook, Twitter and LinkedIn, and social bookmarking sites like Reddit are great ways to get referral traffic. They can get your content to a much wider audience. The important thing when it comes to anything social is to keep content focused on readers and their interests, and avoid anything self-promotional or that could be taken as spam. Also remember to share, comment and engage with other people’s content as well.

Don’t Promote 

Content for referral traffic should never be promotional. No one cares about the deals you offer before they know who you are. Save that for your advertising. Instead, make the content informative and helpful. Think of it as a way to give new people a taste of the quality you offer. Build a relationship with them, add value, build trust, and then start making offers.