Social Selling: Is Social Media Part of Your Sales Process?

social sellingSocial media should be part of your sales process. Not something separate that you “add.”

If you are a sales professional (and most everyone is in one way or another), and you aren’t rocking it on social media to fuel your sales process, then you don’t get it.

Or you are making it way too hard.

Social selling is here to stay.

Think about it. What are successful salespeople great at?

Positioning.

Prospecting and connecting.

Building rapport.

Adding value.

Presenting.

Closing.

Following up.

Social media gives you the tools to do these things more effectively than ever before. If you know how to use them. If you are willing to immerse yourself in learning how to make the most of them.

You can use LinkedIn alone to accomplish the list above. But you probably haven’t devoted yourself to mastering your craft enough to figure the tools out.

One more thing.

Master your smart phone. I can tell how successful people are at selling through social media by looking at the apps they have (or don’t have) on their phone.

Everything you need to master your sales process is on your smart phone.

I’ll do a post later on the apps you should have.

Free Ebook- The Social Salesperson’s

How Big is Google’s Mobile-Friendly Update?

Untitled designGoogle’s Zineb Ait Bahajji from the Webmaster Trends team was quoted as saying at SMX Munich that the upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda and Penguin update did.

Google did say when they announced the mobile-friendly ranking algorithm that this would have a “significant impact” on the mobile search results. This is the key, it is only impacting the mobile results and even so, it will have more of an impact than Panda or Penguin.

Zineb from Google did not specifically release a percentage of queries impacted. It is also believes that about 50% of all searches done on Google are on mobile devices.

The big takeaway from this is that if your site is not mobile-friendly, get to work now on it. If more than 40% of your traffic from Google comes from mobile devices, it sounds like if you are not mobile-friendly that virtually all of that traffic from mobile is at huge risk.

I also noticed that most of the top 10 mobile search results are Local listings or Informative websites. This makes it even more important to have proper local listings for your business on top local directories and review sites.

The Impact 8 Kids Will Have On Your Life

On January 27th of this year my son Bronx was born, making me a proud father of eight. My marketing team made me the following fun infographic and presented it to me as a congratulations. It was very cool of them.

I thought it would be fun to share here on my blog. Below is the image, and here is PDF.

8Kids_infographic