Social media should be part of your sales process. Not something separate that you “add.”
If you are a sales professional (and most everyone is in one way or another), and you aren’t rocking it on social media to fuel your sales process, then you don’t get it.
Or you are making it way too hard.
Social selling is here to stay.
Think about it. What are successful salespeople great at?
Positioning.
Prospecting and connecting.
Building rapport.
Adding value.
Presenting.
Closing.
Following up.
Social media gives you the tools to do these things more effectively than ever before. If you know how to use them. If you are willing to immerse yourself in learning how to make the most of them.
You can use LinkedIn alone to accomplish the list above. But you probably haven’t devoted yourself to mastering your craft enough to figure the tools out.
One more thing.
Master your smart phone. I can tell how successful people are at selling through social media by looking at the apps they have (or don’t have) on their phone.
Everything you need to master your sales process is on your smart phone.
I’ll do a post later on the apps you should have.
