Blog
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If you’re a digital marketing agency, a consultant or a coach, chances are you’re charging too little. If you’re charging anything less than $1500/mo to your clients, this will be an important read for you. Charging too little is not just hurting you, it’s hurting your clients. I witness it all the time. Especially when you’re […]
When new agency owners or consultants are first starting out, they tend to lack confidence selling their services for their full fee. I listen to them and I hear limiting beliefs and lack of self-confidence that is preventing them from starting with the momentum they need in their business. I hear limiting beliefs and excuses, […]
Back in 2010 when I started my first social media marketing agency, we sold social media packages. We had three packages, from small to big, priced at different levels depending on how many services were included IN the package (i.e. Facebook management, Twitter, Instagram, Youtube, blogging, SEO, etc.). We learned, not so quickly, this was […]
Years ago I stopped pitching clients. And that’s when I started making a lot more money. I used to get all bent out of shape if my sales presentation wasn’t “just right.” I think this stemmed from one of my first sales positions where we had to have our “presentation binder” with us on our sales […]
If you’re a consultant, agency owner or service provider, we’ve all been in the situation where price seems to be an issue. After you share your consulting or agency fee their response is “that’s too expensive for us.” Or something similar. I could just tell you that you aren’t “selling on value.” I could tell you […]
It’s a question I get asked weekly. “Joe, if I was doing it right, what does local marketing for my small business look like?” Answer: “It looks like a whole lot more than what you’re currently doing for your local business, I can tell you that.” I say with a smile. The truth is, most small […]
The greatest risk Restaurant Owners take is opening their restaurant without a written, executable, marketing plan. I’ve learned most restaurant owners spend more time planning out a vacation than they ever do to plan out how they’ll get more customers in the door. I call it “hope marketing.” You hope your advertising in that magazine […]
Note: This post originated from this question being asked on Quora, that I then answered. I’m expanding on it here. The question: What marketing strategies for online stores get the best ROI? Most social media “experts” will convince you to make the mistake of trying to be everywhere all at once. You may have heard something […]
Social media should be part of your sales process. Not something separate that you “add.” If you are a sales professional (and most everyone is in one way or another), and you aren’t rocking it on social media to fuel your sales process, then you don’t get it. Or you are making it way too […]
Google’s Zineb Ait Bahajji from the Webmaster Trends team was quoted as saying at SMX Munich that the upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda and Penguin update did. Google did say when they announced the mobile-friendly ranking algorithm that this would have […]
