Your ability to charge and earn higher fees, and charge what you’re worth, is directly tied to your ability come up with creative ideas for your clients.
It’s the #1 skill most consultants, agency owners and entrepreneurs fail to develop.
Think about it.
When was the last time you studied or set out to learn HOW to generate ideas for your clients?
The more you are able to creatively problem solve for your clients, the better the results you’ll have.
It really does hinge on this.
Someone just asked me this recently, “Joe, how do you come up with all these ideas for your clients?”
My response: “I’ve learned how to make the creative process part of my everyday life.”
Who did I learn it from?
Michael J. Gleb.
He’s the author of one of my favorite books, How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day.
Michael is a pioneer in the fields of creative thinking, innovation and executive coaching, and the author of 17 books.
I have outlined the 7 Da Vincian Principles for you here:
1: Curiosità: Developing an insatiably curious approach to life and unrelenting quest for continuous learning.
2: Dimostrazione: Committing to test knowledge through experience, persistence and a willingness to learn from mistakes.
3: Sensazione: This is the continual refinement of the senses, especially sight, as the means to enliven experience.
4: Sfumato: Being willing to embrace ambiguity, paradox, and uncertainty. Da Vinci had a unique ability to understand the extreme opposites of opinions and phenomenon.
5: Arte/Scienza: This is the development of the balance between science and art, logic and imagination.
6: Corporalitá. The cultivation of grace, ambidexterity, fitness and poise. Da Vinci was incredibly athletic in addition to his mental prowess.
7: Connessione: The recognition of and appreciation for the interconnectedness of all things and phenomena.
And now for the good news….
He’s agreed to do a complete LIVE training presentation this coming Wednesday on Zoom called, Mastering the Creative Process: Learn the 3 simple Keys That Will Allow You to Immediately Begin Generating a Stream of Actionable Ideas. (Note: If you’re reading this after the Live Training, you’ll be able to catch the replay.