joe soto
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The greatest risk Restaurant Owners take is opening their restaurant without a written, executable, marketing plan. I’ve learned most restaurant owners spend more time planning out a vacation than they ever do to plan out how they’ll get more customers in the door. I call it “hope marketing.” You hope your advertising in that magazine […]
Note: This post originated from this question being asked on Quora, that I then answered. I’m expanding on it here. The question: What marketing strategies for online stores get the best ROI? Most social media “experts” will convince you to make the mistake of trying to be everywhere all at once. You may have heard something […]
Social media should be part of your sales process. Not something separate that you “add.” If you are a sales professional (and most everyone is in one way or another), and you aren’t rocking it on social media to fuel your sales process, then you don’t get it. Or you are making it way too […]
