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Your ability to charge and earn higher fees, and charge what you’re worth, is directly tied to your ability come up with creative ideas for your clients.  It’s the #1 skill most consultants, agency owners and entrepreneurs fail to develop.  Think about it. When was the last time you studied or set out to learn […]

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Transcription: Hey, Joe Soto here. I want to talk to you about how you can get the client to overcome their own objection. Now, I know that sounds crazy, but hear me out on this. When you can ask very purposeful, very thought out questions that make them answer their own objection or share with […]

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Chances are you’ve never heard of all (or at least most) of these resources that can help you in your business starting today. The best part? Most of them are completely free. The better part, all of them are simple to use and can be applied right away to an area of your business, no […]

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If I were to count on one hand the business and marketing legends who have made the most impact on me, Dan Kennedy would be near the top of this list. Quite frankly, Dan Kennedy would be at the top of most lists of the top marketers that you know and follow. He is, in […]

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To niche or not to niche is always the question. Niches come in all different sizes, shapes, and forms. Yes, really. Here’s what I mean. You can niche in: type of business, size of the business, category of business, you can just niche in the service that you provide or a combination of the above […]

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How do I price my agency? What do I charge for my consulting services? How do I charge what I’m worth? How do I price my proposal so that the client wins and I profit? If you’ve ever struggled with pricing strategy, read on. I’m going to just walk through four high-level pricing, strategy rules. […]

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If you’ve considered or dreamed of acquiring a business, the time is NOW! I know—it may seem counterintuitive, considering the current state we’re in. BUT do me a favor and keep reading… Due to the economic crisis caused by the COVID-19 pandemic, great businesses all over the world are in danger of closing their doors…for […]

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This is one of the few times we can actually say we are truly in uncharted waters. Unprecedented is the right word. It’s also a unique time to step up and be there for yourself, your family and your clients. Here are some ideas that might help you navigate more confidently when it’s most needed. […]

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It’s finally here, Russell Brunson’s long-awaited new book Traffic Secrets: The Underground Playbook for Filling Your Funnels With Your Dream Customers. Here’s my Traffic Secrets Book Review. It’s the question most business owners and entrepreneurs ask the most, “How do I get more traffic to my website?” or, “How Do I get more traffic to […]

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What’s the one thing that “really really” sells itself, and makes people want to buy it without you having to “sell” it? As you saw, the answer is: COACHING. If you’re going to be successful as a coach, or grow your current coaching practice, then it’s important to know exactly how to get all the […]

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